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Dorado Introduces ChannelMaster Advisor
Internet Storefronts for Loan Agents
System allows loan officers to create personalized web sites to attract leads and serve borrowers, while giving lenders approval over content
San Mateo, Calif.—March 20 , 2007—Dorado Corporation today introduced ChannelMaster® Advisor, a content management system for mortgage web sites. ChannelMaster Advisor is designed to enable easy-to-use personalized marketing for loan originators, while maintaining corporate control over branding, messaging, and policy.
With ChannelMaster Advisor, loan officers can create personalized web sites complete with their photographs, welcome message, contact information, biography, testimonials, product offerings, calculators, and links to other helpful information. Corporate officials then have the opportunity to review and approve all content for compliance, brand, and policy issues, before it appears online. Once reviewed and published, the personalized web sites can be used by potential borrowers to view the content, communicate with their loan officer, and apply for a loan.
“As the Internet continues to grow as a tool for lead generation, loan officers are looking for functional, flexible, personalized web sites; while lenders want to be sure that the content on their loan officers’ sites fits their corporate guidelines. With ChannelMaster Advisor, both groups can get exactly what they need,” said Dain Ehring, chief executive officer at Dorado.
Dorado’s ChannelMaster Advisor gives power and flexibility to the web site designer or administrator. Multiple design templates can be created and made available to loan officers while the designer maintains authority over exactly which areas in each template may be personalized and what areas are deemed non-editable corporate content. In this way, lenders can maintain the right balance of personalized marketing and corporate control.
ChannelMaster Advisor is designed to meet the demands of top-tier lenders, and can be quickly and easily deployed across the enterprise. In addition to managed content, a choice of intelligent forms can be used to capture borrower information. These include a “contact me” form, a “pre-qualify” form, and a full loan application.
ChannelMaster Advisor provides a secure portal for submitting application data electronically, exchanging messages and documents, and viewing status information. Originators can view all contact requests, reply to received messages, and view submitted loan application data. The leads collected through these personalized web sites can be managed in Dorado’s industry-leading point of sale system – ChannelMaster POS, which is part of Dorado’s industry-leading Enterprise Lending System.
Dorado Corporation
Dorado Corporation delivers an on-demand network of home lending applications and services that enables lenders to be more agile. Targeting large and emerging lenders in the United States and Canada, Dorado’s innovative, network-based solutions enable over 350,000 lending professionals to increase productivity and better serve their customers. Dorado solutions have been adopted by many leading lenders, including Chase Manhattan Mortgage Corporation, Countrywide Home Loans, and Washington Mutual. www.dorado.com
Copyright © 2007 Dorado Corporation. All rights reserved. The Dorado logo, Dorado ChannelMaster and Dorado PriceMaster are registered trademarks of the Dorado Corporation. The Dorado nameis a trademark of Dorado Corporation. Other company and/or product names may be trademarks or registered trademarks of their respective companies.
Press contact:
Mike MacMillan / Chris Sullivan
MacMillan Communications
212-473-4442
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