Dorado Streamlines Cross-Selling of Financial Service Options to First Horizon Mortgage Customers

New ChannelMaster Software Leverages Mortgage Channel to Boost First Horizon’s Wealth Management Marketing Efforts

San Mateo, Calif. and Irving, Texas—June 28, 2004—Dorado Corporation, the leader in Web services-based solutions for home lending, and First Horizon Home Loan Corporation today announced that Dorado ChannelMaster has successfully enhanced First Horizon’s ability to cross-sell additional services to mortgage customers.

Dorado ChannelMaster has provided First Horizon wealth management teams with an Internet-based software application that leverages existing customer mortgage information to provide marketing leads for additional retail financial services. Since its deployment, 15% of First Horizon’s new mortgage customers have accepted invitations for consultations with a First Horizon financial planner. The software has also increased the efficiency and productivity of First Horizon’s wealth management teams.

Dorado integrated the new ChannelMaster application with First Horizon’s wealth management systems using the Dorado .MOR™ Server, a Web services-based integration server designed specifically for the home lending industry.

“When our customers come to us to buy a mortgage loan, they trust us with all their financial details,” said Christina Martin, vice president of Internet marketing for First Horizon. “We’ve made a marketing pledge to provide our customers with all things financial, and ChannelMaster helps us explore with our customers other ways we can help them meet their financial needs. It’s easy for our customers, because they don’t have to provide the same information more than once, and our loan officers and wealth management teams appreciate the fact that this application makes their jobs simpler.”

“The ability to provide one-stop convenience for customers is a dream for many financial institutions,” said Dain Ehring, CEO of Dorado. “Today, First Horizon is a real-world example of how a financial services company can use Web services to monetize new capabilities at the point of sale. For First Horizon, these capabilities enable the seamless cross-selling of Wealth Management services, helping them grow both market share and competitiveness.”

Also announced today, First Horizon has renewed its license for Dorado ChannelMaster loan officer Web sites. Currently, the sites are in use by 80% of First Horizon loan officers. Some of First Horizon’s highest producers estimate that 90% of their applications are originated through their Dorado Web-based “storefronts.” The loan officer Web sites will be migrated to ChannelMaster 3.4, the latest version of ChannelMaster.

About First Horizon Home Loans

Headquartered in Irving (Dallas), Texas, First Horizon Home Loans® ranks among the nation’s largest full-service mortgage banking companies in both retail originations and mortgage servicing. With its commitment to superior customer service and competitive products, the company is currently ranked 15th in servicing with more than $68 billion in its portfolio and 14th in originations, with $51.03 billion for 2003*. First Horizon is part of the First Horizon National Corp. (NYSE: FHN) family of companies.

*Rankings current as of February 2004. Source : Inside Mortgage Finance®

Dorado Corporation

Dorado Corporation is the leader in Web services-based applications for home lending. Dorado’s innovative enterprise solutions are installed by many top-tier lenders, enabling more than 100,000 lending professionals to increase efficiency and productivity at the point of sale. The solutions also drive cross-sell/up-sell opportunities by increasing workflow flexibility, improving decisioning, and simplifying technology integrations for leading lenders such as Chase Manhattan Mortgage Corporation, Citigroup, Countrywide Home Loans, and Washington Mutual. www.dorado.com

Copyright © 2004 Dorado Corporation. All rights reserved. Dorado ChannelMaster is a registered trademark of the Dorado Corporation. Dorado, the Dorado logo, Dorado PriceMaster, Dorado SourceMaster, and Dorado .MOR are trademarks of Dorado Corporation. Other company and/or product names may be trademarks or registered trademarks of their respective companies.

Press contact:
Melinda Mattei
Dorado Corporation
650-227-7329