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Dorado Adds Senior Vice President of Marketing to Expanding Leadership Team
New Executive to Drive Company Positioning, Branding, Strategic Initiatives
San Mateo, Calif.—February 24, 2004—Dorado, the leader in Web Services-based applications for home lending, today announced the appointment of Frank Florence to the position of senior vice president, marketing. In this role, Florence will lead all company positioning and product planning initiatives.
Frank Florence joins Dorado with over 20 years of technology leadership in the enterprise software industry. As senior vice president of corporate development at InStranet, Frank led the marketing, branding, and strategy initiatives for the company. Prior to InStranet, Frank was senior vice president of corporate development at Interwoven, where he was one of four senior VPs who led the company from $16 million to $203 million in revenue in two years. Frank joined Interwoven as a general manger, creating Interwoven's brand, market momentum and product positioning in the B2B business segment. Before Interwoven, Frank was president and CEO of SmartDB Corporation, an enterprise application integration company. Frank holds a bachelor's degree and a master's of business administration degree from Santa Clara University.
“Frank’s innovative leadership, extensive experience, and strategic skills helping young companies move toward strong market presence fit perfectly with Dorado’s needs for this important position,” said Dain Ehring, CEO, Dorado Corporation. “As the head of marketing within Dorado, Frank will play a key role in helping shape our product plans, our brand, and communication with our most important asset—our customers. I look forward to Frank making a significant contribution to our ongoing success.”
“It’s great to be a part of the Dorado team,” said Florence. “With our Web services-based applications and services, Dorado has quickly become a key part of the lending technology landscape. I look forward to helping ensure that Dorado continues to provide products and services that deliver significant business and technical value to our customers as their needs grow and change.”
Dorado Corporation
Dorado Corporation is the leader in Web services-based applications for home lending. Dorado’s innovative enterprise solutions are installed by seven of the top 10 lenders, enabling more than 85,000 lending professionals to increase efficiency and productivity at the point of sale. The solutions also drive cross-sell/up-sell opportunities by increasing workflow flexibility and simplifying technology integrations for leading lenders such as Chase Manhattan Mortgage Corporation, Citi, Countrywide Home Loans, and Washington Mutual. www.dorado.com
Copyright © 2004 Dorado Corporation. All rights reserved. Dorado ChannelMaster is a registered trademark of the Dorado Corporation. Dorado, the Dorado logo, Dorado PriceMaster, and Dorado .MOR are trademarks of Dorado Corporation. Other company and/or product names may be trademarks or registered trademarks of their respective companies.
Press contacts:
Melinda Mattei
Dorado Corporation
650-227-7329
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