First Horizon Home Loans Increases Loan Officer Productivity With Dorado Retail ChannelMaster
Achieves 80% Adoption Among Loan Officers
San Mateo, Calif.—October 14, 2002— Dorado Corporation, the leader in Demand Chain Management for home lending, and First Horizon Home Loans, today announced that Dorado technology has enabled First Horizon loan officers to increase productivity. With 80% of loan officers using Dorado ChannelMaster™ technology, First Horizon producers estimate that as much as 90% of their applications come through their Web-based “storefronts.”
“We are extremely pleased with the Dorado Web sites, and so are our loan officers,” said Christina Martin, vice president, e-commerce for First Horizon. “We recently re-launched the sites to better reflect our new corporate identity and added a host of new functionality including the ability to originate home equity loans, promote a variety of banking services, and to download a Spanish language 1003. We expect loan officer uptake to be even greater now.”
“My loan officer Web site is an important part of managing relationships with my customers and streamlining the origination process,” said Tom Breathitt, a First Horizon loan officer from Lexington, Kentucky. “The new look and feel of the site makes it an extremely effective marketing and communication tool as well. Not only does the new functionality make it easier for my customers to find what they’re looking for, but it gives them new reasons to visit the site regularly.”
By directing consumers to their storefronts, First Horizon loan officers are able to take loan applications online, which saves them from the costs associated with 1003 data entry. ChannelMaster then enables easy uploading of data into First Horizon’s loan processing systems to complete the process. The solution provides enterprise-class scalability and reliability, giving First Horizon a centralized Web-based system to manage leads, pipelines, security, privacy, and content, while ensuring storefronts adhere to corporate policies.
About First Horizon Home Loans
Headquartered in Irving (Dallas), Texas, First Horizon Home LoansSM ranks among the nation’s largest full-service mortgage banking companies in both retail origination and mortgage servicing. With its commitment to superior customer service and competitive products, the company is currently ranked 17th in servicing with more than $47 billion in its portfolio. Based on total loans originated in 2001, the company is ranked 18th in the nation with $24.35 billion.* First Horizon is part of the First Tennessee National Corp. (NYST: FTN) family of companies.
*Rankings source: Inside Mortgage Finance
About Dorado Corp.
Dorado Corporation is the leader in Demand Chain Management software applications for U.S. home lending banks. Dorado’s mortgage, home equity, and real estate products integrate business customers and consumers into lending processes. Dorado’s Web services-based solutions increase flexibility and efficiency and enable the up- and cross-sale of financial products and services. www.dorado.com
Press contacts:
Terry Stevens
First Horizon Home Loans
214-441-5072
tstevens@fhhlc.com
Melinda Mattei
Dorado Corporation
650-227-7329
Copyright © 2003 Dorado Corporation. All rights reserved. Dorado, the Dorado logo, Dorado ChannelMaster, Dorado PriceMaster, and Dorado .MOR are trademarks of Dorado Corporation. Other company and/or product names may be trademarks or registered trademarks of their respective companies.
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